Amazon Digital Breaks the Mold: January Sales Rose 21 Percent over December, According to eDataSource
eDataSource, a proven provider of strategic intelligence for businesses looking to advance their digital marketing and ecommerce strategies, today released figures showing that the quiet success of Amazon's content-driven strategy for the Kindle is paying off considerably for the company. Sales of Amazon digital items in January 2012 were up nearly 21 percent from the month of December 2011, according to eDataSource's Ecommerce monitoring service.
"Maintaining December sales in January is quite a feat for any retailer, and a sales lift of 21 percent is almost unheard of without some breakthrough change in market approach," commented G.B. Heidarsson, SVP of Sales and Marketing for eDataSource. "But that is exactly what is going on here. Amazon is providing an ecosystem for their customers akin to what Apple offers, except Amazon's strategy is more heavily based on content and Apple's is more heavily based on devices and software. Regardless, Amazon is starting to yield the same results with the recent Kindle releases."
Consumers who bought or received a Kindle gained exclusive and easy access to rich, free and paid content. This made it easy for them to keep their shopping within the ecosystem and they moved more, if not all, of their application and digital content purchases over to Amazon. "It's the ultimate in instant gratification for their customers," continued Heidarsson. "Amazon continues to show ingenuity in growing their new ecosystem by teaming up with Delta for free online shopping on their flights, for example."
eDatasource has a unique panel-based view into ecommerce activity for multiple online retailers and service providers. In the digital content space this includes players such as Amazon, iTunes, Netflix, Barnes & Noble and Wal-Mart. By analyzing purchase receipts received by email, eDataSource is able to estimate the daily orders placed at these sites as well as what products are being purchased. For more information on Amazon's Digital Game-Changer, please visit here.
Founded in 2003, eDataSource (www.edatasource.com) is the worldwide leader in competitive intelligence for email, social media and ecommerce activity, based on active monitoring of more than 800,000 consumer inboxes and 9,000 brands. The company provides strategic analytics products and services for online marketers, publishers and their service providers.