Email Data Source Announces First API Client: PerformLine
Email Data Source, Inc., the email marketing industry's original source for email competitive intelligence, today announced the signing of its first API client, PerformLine, an online performance marketing company with an innovative Intent Verification Platform PerformMatch™ for lead generation and CPA advertisers. PerformLine will use Email Data Source's new API to provide its advertising clients with greater transparency into how their performance based offers are being carried by email publishing partners.
"Email Data Source provides critical information to email marketers. Every advertiser should be aware of how their brands and offers are being represented in email marketing, and Email Data Source, with its vast coverage of the email marketing world is the source for this information," said Alex Baydin, Founder and CEO of PerformLine, "Their recent development of an API makes this data useable in so many ways and helps us with our goal of providing un-matched transparency for performance advertisers."
By using Email Data Source's API, along with additional 3rd party and proprietary data, PerformLine will be able to verify the actual email creatives that publishing partners use to carry advertisers' offers. PerformLine's platform makes all this data actionable in real-time, so marketers can, protect their brand, stay compliant and improve their ROI.
"Providing transparency for lead generation and CPA advertising is long past due and PerformLine will be providing an excellent service that will benefit their advertisers and the whole industry," said Carter Nicholas, CEO of Email Data Source, "While blind networks have their merits, advertisers deserve to know how their offers are being promoted by publishers. Providing this transparency will benefit advertisers and publishers."
In addition to PerformLine, five other companies became new clients of Email Data Source this past month. Clients include Ad Optimizers, LLC, Pinnacle Dream Media, Platinum Success, Inc., Underground Elephant and VistaPrint USA, Inc.
About PerformLine
PerformLine, Inc. is a next generation performance marketing network focused on providing advertisers with the highest quality leads through lead generation and cost-per-acquisition (CPA) marketing. PerformLine's Intent Verification Platform PerformMatch™, allows advertisers to see exactly how and where their leads were acquired on a per-transaction basis, while allowing publishers in their network to earn true values for their traffic and marketing efforts. PerformLine's transparency allows advertisers to protect their brand, stay compliant, and increase return on investment. For more information about PerformLine, visit www.performline.com.
About Email Data Source, Inc.
Based in New York City, Email Data Source collects, analyzes, organizes and archives millions of marketing messages, providing competitive intelligence and analytics to the email marketing community. The company has provided email marketing data as well as actionable insights and the intelligence behind them since 2003. Email Analyst™, the company's core product, monitors the world of email marketing for advertising agencies, brand marketers, direct marketers and their affiliates and vendors. For more information about Email Data Source, Inc., visit www.emaildatasource.com.
