Email Deliverability Services
INDUSTRY VETERANS, AT YOUR SERVICE
eDataSource provides best-in-class email deliverability expertise and support to complement our toolset.
Available Email Deliverability Services
Reputable Sender Accreditation Program
Reputable Sender is the most effective, cost-efficient program in the industry to help legitimate, best-practice senders achieve maximum inbox placement. In exchange for meeting and maintaining the Reputable Sender Accreditation Program’s high standards, your email program will be given preferential inbox placement at 150+ participating mailbox providers.
Deliverability Strategy
Looking for a partner in email deliverability consulting? Our focused deliverability services packages are a perfect way to jumpstart your program with performance reports and regular check-ins to address your overall deliverability health and program needs.
Deliverability Audits
Our basic audit package examines all email infrastructure components, policies and procedures & makes specific recommendations for both short and long term delivery sending strategy. In addition, our comprehensive audit examines your customer-facing email programs and participates as subscriber to your programs, providing insights that can help you increase customer satisfaction, reduce overall complaints and improve your email program’s deliverability and conversion rates.
ISP Resolution Services
Our Deliverability Team will investigate ISP-Specific deliverability issues and report back the findings of our investigation and the steps the customer needs to take to resolve that issue.
Available Services
Reputable Sender Accreditation Program
Reputable Sender is the most effective, cost-efficient program in the industry to help legitimate, best-practice senders achieve maximum inbox placement. In exchange for meeting and maintaining the Reputable Sender Accreditation Program’s high standards, your email program will be given preferential inbox placement at 150+ participating mailbox providers.
Deliverability Strategy Consulting
Looking for a partner in email deliverability consulting? Our health check starter package is a perfect way to jumpstart your program with a 1-hour monthly check-in to address your overall deliverability health and program needs.
Deliverability Audits
Our basic audit package examines all email infrastructure components, policies and procedures & makes specific recommendations for both short and long term delivery sending strategy. In addition, our comprehensive audit examines your customer-facing email programs and participates as subscriber to your programs, providing insights that can help you increase customer satisfaction, reduce overall complaints and improve your email program’s deliverability and conversion rates.
ISP Resolution Services
Our Deliverability Team will investigate ISP-Specific deliverability issues and report back the findings of our investigation and the steps the customer needs to take to resolve that issue.
Email Deliverability Strategy Services
Deliverability Strategy Essentials
Deliverability Strategy Essentials is a premium, full-service deliverability service package that delivers proactive monitoring and issue resolution, performance data analysis, and strategic deliverability guidance.
Our deliverability experts become an integral part of your email team through regular meetings, in-depth reporting, proactive alerting and competitive analysis. We provide insight into long-term deliverability and engagement strategies to optimize email performance through all seasons
Deliverability Strategy Basics
Deliverability Strategy Basics is a deliverability services package designed to help you understand and interpret your email analytics data, solve issues and prioritize enhancements that will take your email program to the next level.
Each month a SparkPost deliverability expert will analyze and report on your top level performance metrics, walk you through a comprehensive report and help to prioritize the actions you can take to make a measurable impact and win the inbox.
Not sure what level of Deliverability Support is right for you? An audit is a great way to assess your current email landscape to determine what level of ongoing support you’ll need.
Comprehensive Audit
The comprehensive audit is an assessment of your email program including content & design, acquisition practices as well as the standard review of infrastructure, business policies, reputation, and data management.
This audit helps you understand how your customers perceive your email program without bias. This insight can help you increase customer satisfaction, reduce overall complaints, and improve your email program’s deliverability and conversion rates.
We’ll provide strategic guidance to identify areas of an email program that are underperforming or contributing to suboptimal performance.
The comprehensive audit works well for senders who have a 30-day average inbox placement of less than 85% or are migrating ESP’s or launching a new sending domain.
Basic Audit
The basic audit is a deliverability audit focusing on email infrastructure, business policies, reputation, and data management. A deliverability expert will analyze key aspects of your program that contribute to Deliverability success.
The basic audit works best for senders who have not audited their program in the past 6 months. We’ll leave you with a detailed report of the findings and a prioritized list of your next steps.
Competitive Strategic Report
Curious how you stand up next to your competitors? Take advantage of our Competitive Strategic Report. A strategic assessment of your brand and up to 4 competitors utilizing SparkPost’s vast panel-based email marketing intelligence. Analysis includes:
- A performance dashboard detailing campaign activity volumes, inbox performance, and applicable trend data
Analysis of campaign targeting - Analysis of key subject line themes
- Analysis of campaign send times by day of week
- Analysis of email subscriber overlap between client and other major mailers
- Review of top five performing email campaigns across brands
Competitive Strategic Report (continued)
This report is great for any sender who operates in a competitive environment or needs some friendly competition as motivation to improve their email performance.
Get access to a roadmap to guide you on the path to email performance optimization based on comprehensive, accurate marketing intelligence.
Email Deliverability Specialized Consulting Services
Email Program Analysis
Evaluation of any/all of the following elements of your program including creative/content, rendering, creative best practices, content relevancy, subject line review, HTML code review, open rates. complaint rates, domain performance, sender score detail, authentication practices, programmatic trending analysis
Test Strategy Development
Development of a 6 month test plan which will include a test approach, steps for successful execution, testing schedule, and success metrics. The project will kick off with a client interview to determine the business goals and needs surround testing to identify the most beneficial testing approach for the client.
Subscription Management Analysis
The email experience starts with the subscribe process; expectations set at this early stage in the email relationship can dramatically affect a subscriber’s interaction with the email channel. If the new subscriber is inadvertently mislead, encounters difficulties, or perceives the process as difficult in anyway, conversion could be greatly impacted. Our team will evaluate your opt-in/opt-out process against industry best practices and present a detailed document of findings and next steps.
Domain Analysis
Who is in your database? What special considerations should you make? If you don’t know the composition of your database you could be making some serious mistakes. It is important to know the composition so that you can most effectively execute everything from message delivery to rendering. Our consulting team will evaluate the landscape of your database and provide high-level recommendations on points you should consider based on your specific situation across your top 10 ISP’s.
Competitive Analysis
Our team will review your competitive email landscape to assess how your email programs stack up against 5 competitors. Analysis includes:
- A performance dashboard detailing campaign activity volumes, inbox performance, and applicable trend data
- Analysis of campaign targeting
- Analysis of key subject line themes
- Analysis of campaign send times by day of week
- Analysis of email subscriber overlap between client and other major mailers
- Review of top 5 performing email campaigns across brands
Email Response Analysis
How engaged are your recipients with your email program? Attributing an Engagement Quotient determined by levels of email response can provide insight and direction to list segmentation and conditioning opportunities. Your consultant will analyze a 30 day evaluation period on a sampling of recipients and an Engagement Quotient will be determined. Complete detail of the calculations will be provided including recommendations for application to the remainder of your list and how to utilize this information in segmentation and conditional content for the email program.
Email Deliverability Consulting Services
Email Program Analysis
Evaluation of any/all of the following elements of your program including creative/content, rendering, creative best practices, content relevancy, subject line review, HTML code review, open rates, complaint rates, domain performance, sender score detail, authentication practices, and programmatic trending analysis.
Test Strategy Development
Development of a 6 month test plan which will include a test approach, steps for successful execution, testing schedule, and success metrics. The project will kick off with a client interview to determine the business goals and needs surround testing to identify the most beneficial testing approach for the client.
Subscription Management Analysis
The email experience starts with the subscribe process; expectations set at this early stage in the email relationship can dramatically affect a subscriber’s interaction with the email channel. If the new subscriber is inadvertently mislead, encounters difficulties, or perceives the process as difficult in any way, conversion could be greatly impacted. Our team will evaluate your opt-in/opt-out process against industry best practices and present a detailed document of findings and next steps.
Domain Analysis
Who is in your database? What special considerations should you make? If you don’t know the composition of your database you could be making some serious mistakes. It is important to know the composition so that you can most effectively execute everything from message delivery to rendering. Our consulting team will evaluate the landscape of your database and provide high-level recommendations on points you should consider based on your specific situation across your top 10 ISP’s.
Competitive Analysis
Our team will review your competitive email landscape to assess how your email programs stack up against 5 competitors. Analysis includes:
- A performance dashboard detailing campaign activity volumes, inbox performance, and applicable trend data
- Analysis of campaign targeting
- Analysis of key subject line themes
- Analysis of campaign send times by day of week
- Analysis of email subscriber overlap between client and other major mailers
- Review of top 5 performing email campaigns across brands
Email Response Analysis
How engaged are your recipients with your email program? Attributing an Engagement Quotient determined by levels of email response can provide insight and direction to list segmentation and conditioning opportunities. Your consultant will analyze a 30 day evaluation period on a sampling of recipients and an Engagement Quotient will be determined. Complete detail of the calculations will be provided including recommendations for application to the remainder of your list and how to utilize this information in segmentation and conditional content for the email program.
Expert Service from Industry Veterans
Experience
Our Deliverability Services team represent years of combined experience in compliance, privacy, delivery best practices, and associated thought leadership.
Customization
Each client deliverable is tailored and designed to meet your specific deliverability needs and concerns.
Actionability
Our recommendations and report deliverables are directly translatable into decision-making to optimize deliverability and overarching program metrics.
Expert Service from Industry Veterans
Experience
Our Deliverability Services team represent years of combined experience in compliance, privacy, delivery best practices, and associated thought leadership.
Customization
Each client deliverable is tailored and designed to meet your specific deliverability needs and concerns.
Actionability
Our recommendations and report deliverables are directly translatable into decision-making to optimize deliverability and overarching program metrics.
Expert Service from Industry Veterans
Experience
Our Deliverability Services team represent years of combined experience in compliance, privacy, delivery best practices, and associated thought leadership.
Customization
Each client deliverable is tailored and designed to meet your specific deliverability needs and concerns.
Actionability
Our recommendations and report deliverables are directly translatable into decision-making to optimize email deliverability and overarching program metrics.
Ready to Get Started?
Speak with one of our deliverability experts today for a free consultation and evaluation of your program’s infrastructure and reputation. We’ll then craft a recommendation for the services and solutions best suited to your program needs, helping you improve your email deliverability and reach your customers’ inbox.
READY TO TAKE YOUR EMAIL MARKETING TO THE NEXT LEVEL?
TURN TO THE SOURCE
