BEST PRACTICES GUIDE
A PRACTICAL GUIDE TO PROTECT YOUR INBOX REPUTATION AND SUPPORT YOUR ONGOING DELIVERABILITY GOALS
Email remains one of the most cost-effective ways to drive revenue for your business. In today’s constantly changing environment, executing successful email programs is harder than ever.
In this whitepaper you will find best practices designed to maximize your email success through:
UNDERSTANDING THE COMPLICATED WORLD OF GLOBAL COMPLIANCE
BUILDING AND MAINTAINING A TOP PERFORMING LIST
- List building and acquisition strategies
- Ongoing list management
- Unsubscribe mechanisms
- Complaints tracking
- Feedback Loops
MAINTAINING A BEST-IN-CLASS SENDING INFRASTRUCTURE
- Authentication (SPF, DKIM, DMARC)
- IP reputation
- ESP reputation
- Domain reputation
OPTIMIZING ENGAGEMENT BY IMPROVING YOUR CONTENT STRATEGY
- Mobile optimization
- Subject line performance
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