Careers

Open Positions

Sr Manager/Director of Marketing

Full Time, Based out of Lakewood, CO (greater Denver area)
Reporting into VP of Marketing

Company Overview

eDataSource is the largest independent deliverability company in the world. Founded in 2003 as the industry’s first email intelligence company, eDataSource pioneered the use of live consumer inboxes to analyze email success metrics. As the most innovative and technologically disruptive player on the market, eDataSource’s multi-source monitoring solution tracks over 90% of all commercial emails sent globally. This leading edge technology provides clients with the actionable intelligence they need to increase the profitability of their email marketing programs.

eDataSource accurately monitors and measures inbox performance, isolates and diagnoses any problem areas, and provides guidance in addressing those problems. Its competitive intelligence platform allows for the identification of opportunities to improve program performance. For email deliverability eDataSource offers a singular combination of rich, accurate, highly accessible email delivery and engagement data, reflecting real consumers; deep industry knowledge applied by a seasoned, client-focused team; key strategic partnerships with Cloudmark, Persado, and Litmus; and a broad, sophisticated product array supporting both competitive intelligence and deliverability monitoring, diagnostics and authentication.

eDataSource’s clients range from small businesses to billion-dollar companies—representing every part of the interactive marketing industry, from Fortune 500 companies and brands to email service providers and digital agencies. Headquartered in NYC with a main office in Denver (Lakewood) as well as Omaha, eDataSource is poised to be the fastest growing, most successful company in the industry.

Position Scope

The eDataSource marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue.

We are seeking a highly motivated marketing professional who can orchestrate high-impact demand generation programs to increase market consideration and drive qualified, inbound sales leads. This individual will be responsible for developing and executing strategies that synchronize across product, marketing, and sales functions.

Responsibilities

Work with company leaders to develop target account lists via defining attributes of customers who best match eDataSource’s Ideal Customer Profile
Align sales, sales development, and marketing to ensure full coverage of the target account lists
Research, design and implement an Account Based Marketing (ABM) playbook to coordinate the work of engaging those accounts
Develop demand generation strategies that bring new customers through the purchase funnel, from lead to nurturing to conversion
Work across internal business units – product, marketing, sales – to coordinate and implement marketing programs
Establish optimal content marketing and event marketing strategies including website and blog content, social media, webinars, and trade shows
Oversee search engine optimization for owned media
Manage paid media efforts across digital, social, search, and remarketing
Develop lead tracking, scoring, and qualification process
Create ongoing lead-nurturing program including email marketing and inside sales
Develop and report on performance metrics including marketing responses, qualified leads, conversion rate, and revenue

Skills / Attributes

Highly motivated and results oriented
Ability to develop detailed marketing plans and manage to timelines and budgets
Experience working cross-functionally with demonstrated ability synergize marketing and sales units
Quantitative and analytical with exceptional ROI-tracking skills and proven methods for marketing optimization
Entrepreneurial
Enthusiastic and energetic team player
Experience working within the B2B technology industry (SaaS-based software platforms, especially within the email industry, a big plus)

Requirements

Required: (sr. manager level) minimum 5 years’ experience in marketing with heavy focus on B2B technology demand generation
Required: (director level) minimum 7 years’ experience in marketing with heavy focus on B2B technology demand generation
Experience implementing Account Based Marketing strategies in an enterprise B2B environment
Proficiency in required tools (or similar equivalents) including sales CRM (Salesforce/Hubspot), email marketing (Pardot/SendGrid), content management (WordPress), website analytics (GA), live chat software (Intercom), Google AdWords or related SEM tools
Expertise in developing pay-per-click keyword strategies, paid media strategies
Related industry experience: marketing technology, marketing analytics, data services, software services, advertising technology, publishing & media, marketing services
College degree required

Contact:

Tangent Executive Search
Alvis Salenieks – Managing Partner
alvis@tangentsearch.com