Amazon goes on an email blitz this holiday season

Article by John Landsman CATEGORIES: eCommerce, Frequency, Holiday/Event TAGS:

Amazon.com Inc. sent out 56% more email campaigns from Nov. 29-Dec. 10 than it did last year, according to data released today by digital marketing vendor eDataSource, which gathers email marketing data from a panel of about 1.4 million consumers around the globe.

Those emails are helping the online giant dominate holiday sales.

Amazon, No. 1 in the in the Internet Retailer 2016 Top 500 Guide, sent 1,691 email campaigns  from Nov. 29 to Dec. 10, up from 1,081 campaigns it sent from the corresponding days last year (Dec. 1 to Dec. 12). Amazon’s campaign volume is nearly four times the 427 campaigns sent by Wal-Mart Stores Inc. (No. 4) during the same period, more than seven times the 225 campaigns sent by Best Buy Co. (No. 12) and almost 11 times the 154 campaigns sent by Macy’s Inc. (No. 6) and Target Corp. (No. 22).

Read the full article as published by Internet Retailer, to learn more about Amazon’s marketing efforts are and how they’re paying off. Also includes discussion of email activity and performance from other major retailers, as well as examining website traffic and how that may impact their share of holiday shopping dollars.