Black Friday and Cyber Monday Email Volume and Engagement (the Results Might Surprise You)

Article by John Landsman CATEGORIES: eCommerce, Frequency, Holiday/Event TAGS: ,

With a projected $626.1 billion in sales at stake during the holiday season, marketers around the globe were on point with their email campaigns for the big Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday bonanza that saw inboxes brimming with offers and promotions to stoke the revenue fires.

Retailers sent 55.4% more email campaigns on Black Friday this year than they sent in 2015, and they sent 42% more on Cyber Monday from a year earlier, according to data released by digital marketing vendor eDataSource.

And there’s a good reason that email volumes increased. According to an article by Internet Retailer, about 20% of Black Friday-themed emails had a read rate exceeding 20%, up from 13% a year earlier. Roughly 19% of Cyber Monday-themed emails had a read rate over 20%, up from 12% in 2015.

To discover which days had the highest email volume and inbox engagement for our customers, Campaign Monitor further analyzed data from nearly 400 million emails. Read the full article as published by Business2Community for some results that may surprise you.