Black Friday and Cyber Monday emails flood shoppers’ inboxes

Article by John Landsman CATEGORIES: eCommerce, Holiday/Event TAGS: ,

Retailers sent 55% more emails on Black Friday than they did in 2015 and 42% more on Cyber Monday.

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Consumers’ inboxes this holiday season are a lot fuller than they were a year ago.

Retailers sent 12,606 email campaigns on Black Friday, which was 55.4% more than they sent in 2015, and they sent 10,334 email campaigns on Cyber Monday, a 42.0% jump from a year earlier, according to data released today by digital marketing vendor eDataSource, which gathers email marketing data from a panel of about 1.4 million consumers around the globe.

The email surge didn’t just center on those specific retail events. Retailers sent 38,268 Black Friday-themed campaigns during the 14-day period that began 10 days before Thanksgiving and extended to Cyber Monday, which was about 41.9% more than the 26,969 emails they sent a year earlier. They also sent 26,969 Cyber Monday-themed emails, a 28.2% jump from 10,938 emails they sent a year earlier.

There’s good reason those volumes are rising: Consumers are looking at those emails.

Read the full article on Internet Retailer for more on email’s performance and influence on ecommerce this past weekend, major retailers’ email strategies, and top-performing messages.