eDataSource & Cloudmark

Article by John Landsman CATEGORIES: Deliverability, Press Releases, Product News TAGS:

Groundbreaking partnership focuses on rewarding good email practices while keeping spam at bay

Oct 11, 2017, New York City; today eDataSource, the leading premium deliverability and competitive analytics provider, and Cloudmark Inc., a trusted leader in messaging security for today’s threats, announced their intention to work together to enable better access to detailed analytics and reporting as well as enable preferential access for verified reputable senders into Cloudmark-protected inboxes.

“We welcome the opportunity for a spam fighting and security organization like Cloudmark and a leading deliverability services organization like ours to join forces to positively promote best practices and reward reputable senders for their behavior” said G.B. Heidarsson, C.E.O. of eDataSource. “We want to make sure that good behaviors are rewarded by better inbox placement, while also making sure that there are financial rewards by being responsible in your communications with your subscribers.”

This newly minted strategic partnership will result in two new major product launches for eDataSource: first a separate version of their flagship product, “InboxTrackerCloudmark Edition” will now include global ISP threat assessments and comprehensive feedback monitoring using threat analytics data from the Cloudmark Global Network. This solution is slated for rollout in Q4 2017.

Secondly, the companies will together be launching a new Reputable Sender accreditation program. This program is a groundbreaking strategic partnership between EDS and Cloudmark aimed at allowing best practice senders a significant preference to inbox deliverability amongst Cloudmark-protected email inboxes. This accreditation, when successful allows significant preferential treatment of emails from Reputable Senders during processing within Cloudmark’s globally deployed spam filtering systems.

“Cloudmark is excited to begin this journey with eDataSource. Our team has been working closely with eDataSource to bring this new solution to market and I am confident that Cloudmark’s global visibility into user sentiment regarding marketing content and sending practices will enable eDataSource’s InboxTracker to be a success by providing broader visibility to their customers. The combined solution will strive to improve the quality and applicability of marketing campaigns targeted towards consumers and businesses,” said Jason Donahue, CEO of Cloudmark. “This partnership will help to ensure that senders adhere to best practices and that end users receive email marketing content that they have interest in receiving.”

Both companies are looking forward to introducing a number of new innovative products aimed at better spam prevention as well as email and mobile security in the months to come.


eDataSource is the leading global provider of performance insight and analysis for email marketing, inbox delivery and eCommerce activity, based on real-time monitoring of 2.5 million active consumer inboxes and 120,000 brands. (www.edatasource.com)


Cloudmark is a trusted leader in advanced messaging protection against known and future attacks, safeguarding 12 percent of the world’s inboxes from wide-scale and targeted email threats. With more than a decade of experience protecting the world’s largest messaging environments, only Cloudmark combines global threat intelligence from a billion subscribers with local behavioral context tracking to deliver instant and predictive defense against data theft and security breaches that result in financial loss and damage to brand and reputation. Cloudmark protects more than 120 tier-one service providers, including Charter, Swisscom, Comcast, Cox and NTT, as well as tens of thousands of enterprises.