Key Insights for Holiday Retail Email

Article by John Landsman CATEGORIES: Trends & Analysis TAGS:

Total Retail has published our “Holiday Preview,” with the key insights we uncovered from our analysis of early 2018 and 2019 Holiday themed retail emails, including those supporting Black Friday and Cyber Monday.  These insights reflect what we’ve seen of campaign timing, subject line patterns, and types of messaging employed.  We also show notable examples of the actual campaigns we saw. You can read the article in full here.