Retailers bombarded Black Friday & Cyber Monday 2016 shoppers with emails at record rates

Article by John Landsman CATEGORIES: eCommerce, Holiday/Event TAGS: ,

Some say email is or will soon be dead, but try telling that to retailers promoting Black Friday & Cyber Monday 2016 sales in recent weeks.

Amazon, Walmart and the rest absolutely inundated shoppers who wittingly or not had shared their email addresses with retailers.

Email marketing analysis firm eDataSource reports that more than 35,000 Black Friday-themed email campaigns were mailed during the period from 10 days before Black Friday (Nov. 25) to Cyber Monday (Nov. 28), representing a 50% increase from a year ago. The Cyber Monday messaging deluge followed suit, with about 24,000 campaigns mailed over the same period and a 36% increase from 2015.

(eDataSource monitors 1.5 million active consumer inboxes and 90,000 brands.)

Read the full article as published by Network World, for more insight on holiday email activity and performance.