Subject Line Advisor

POWERED BY PERSADO Understand the emotional profile of your audience & make data-driven improvements to your messaging
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Creating fresh content every day is a challenge. What's even more challenging is understanding what's working and what's not. Changing even just one word in a marketing message can significantly affect response rates.

Powered by Persado, the “Marketing Language Cloud,” Subject Line advisor is informed by one of the world’s largest language databases, with over a million words and phrases tagged and scored for consumer marketing.

Subject Line Advisor will help you better understand the emotional profile of your audience, improve subject lines on the fly, and make data-driven decisions to enhance your messaging.

Subject Line Advisor Features

View your subject lines’ most frequently used and highest performing emotional themes (e.g. urgency, guilt, challenge)

See how character length affects subject line performance

Understand how each emotion is performing over (customizable) periods of time

Review and compare your highest performing words and phrases

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Complement Your Learnings with Subject Line Predict
Want to predict how well a new subject line will perform before you even hit send? Pre-test and project read rates, compare against your industry as well as any competitor, and even get alternate word-choice recommendations to maximize lift.

Check out our newest feature, Subject Line Predict.

 

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