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The Habits of Five Successful Email Marketers
Using eDataSource’s panel-generated competitive data reflecting email activity and performance by brand, we’ve identified five retail and travel brands* which we believe to be unusually strong performers. These are listed in the table below, along with their basic comparative metrics, reflecting the last thirty days. These brands were selected from a combination of consistently strong inbox deliverability and engagement (read rate) metrics. We consider a 10% read rate average. Each of these brands substantially outperforms that baseline, some by several orders of magnitude.
By: John Landsman, Director of Strategy & Analytics, eDataSource
As published in DMN