Repeat Shoppers Drive Record Sales on Prime Day

Article by John Landsman CATEGORIES: Uncategorized TAGS:

Amazon.com Inc. dominates e-commerce as it is, but on Prime Day last week it accounted for 74% of all online sales in the U.S. that Tuesday, according to data from e-commerce analytics provider Slice Intelligence, which analyzed a panel of more than 4 million shoppers …

… Data from digital messaging intelligence vendor eDataSource shows that Amazon ran 181 Prime Day email campaigns between June 30, when Amazon announced when Prime Day was going to take place, and July 12, Prime Day. Amazon sent a total of 179 million emails, with an average read rate of 24%.

Read the article as published in Internet Retailer for insight on what these two analytics vendors have to say about competing with Amazon on Prime Day.